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How To start a career in Social Media Marketing in Nigeria (2022)

It is doubtful if there is any serious marketing executive or business owner who has not heard of the enormous business-building opportunity presented by the advent of social media. From blogs to agencies, and meeting rooms, one of the staples of marketing prescription for business promotion and building in Nigeria is social media marketing. The buzz about social media marketing in Nigeria notwithstanding, is social media marketing suitable for your business? and if yes, how can you leverage it to achieve your business goals?

With the constant emergence of new digital platforms, social media marketers are constantly looking for new ways to reach their target audience. That’s one of the many reasons why so many people are attracted to social media marketing—a constantly changing landscape is sure to keep things fresh. 

But the process of landing your first social media marketing job can seem daunting. Besides getting on social media yourself, where do you start? That’s why we’ve created this guide. Below, we’ll detail how to launch your career in social media marketing, including the skills you’ll need and how to land your first job. Ready? Then let’s go. 

What Is Social Media Marketing? Social media marketing is when businesses use social networks such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and TikTok to promote a product, brand, or service. It’s one part of a brand’s larger digital marketing strategy, and entails posting content on social media sites, engaging others in conversation, and, most importantly, building communities.

Skills Required To Succeed in Social Media Marketing

Social media marketing requires a particular set of skills. Let’s explore the essential ones.

Technical Skills for Social Media Marketing

Technical skills are important in all marketing fields but are especially vital in social media. Here’s what you should be familiar with:


A good copywriter uses specific techniques to influence people into doing something, such as getting people to click a link, persuading them to feel a certain way, and creating an emotional connection with them.


If you want a job in social media management, you should have basic design skills. The colors you choose, the type of images you share, the layout of your creatives, all these things help tell a brand’s story or its social media persona.

Video Editing

Some social media marketing jobs require video editing skills. These include knowledge of video editing software and an understanding of rhythm and flow, sound, or visual components.

Data Analytics

Analyzing data and making decisions based on it is essential for a social media marketer. This is because the most effective marketing campaigns target specific audiences uncovered by data. Moreover, it can also improve customer service and increase sales.

Deep Understanding of Social Media Platforms

There are many platforms, each with its functionality and uses. To manage social media accounts, you need to understand how each platform works and what the audience expects from each of these platforms.

Project Management

A project manager ensures that all of the pieces of a project come together, which means that you need to know how to keep tabs on multiple moving parts and ensure that everything goes smoothly.

Soft Skills for Social Media Marketing

Soft skills enable us to communicate our thoughts and feelings effectively, build strong relationships with others, make ethical decisions in complex situations, think creatively, and work efficiently. Here are the soft skills you should possess as a social media marketer:

Creative and Experimental Thinking

It takes experimentation and creativity to get past common roadblocks when running a campaign, such as declining sales or low traffic to your website.

Written and Verbal Communication

You have to be able to put your thoughts together and convey information clearly, especially when you are talking about or presenting data.

Organizational Skills

If everyone on your team is organized and has their projects in order, it becomes easier for them to complete their objectives individually and as a team.

Time Management

Managing your time efficiently and effectively will help you be more productive in your work as a social media marketer.


Social media marketers are notorious for being open to new opportunities, adapting quickly to change, and being able to handle many tasks at once. You have to react fast, create and execute short-term plans, and learn from the successes and failures of your efforts.

People Skills

As a social media marketer, you’re also a people person. Every tweet and every like is an interaction with another person. Even if you work with a team, you will communicate with someone who isn’t part of that team at some point. The more comfortable you are talking to people, the better off you’ll be in your career.

However, you don’t need all the above skills to succeed in social media marketing. A general mix will do.

How to Land Your First Social Media Marketing Job

If you’re looking to jump into the world of social media marketing, there are several steps you can take to help ensure your job search is successful. Here are just a few of them.

Take a Certified Course

If you’re looking to land a job in social media marketing, working towards a certificate in the field is a great idea. 

A professional social media marketing certificate on your resume can help you get your foot in the door at hiring companies. You may also find that it helps you get promotions within your company or move into other positions.

Create an Optimized Resume and LinkedIn Profile

Your resume’s primary goal is to convince a hiring manager that you’re worth interviewing. Make sure to showcase your experience, education, and skills. Tailor your resume to the specific job you’re applying for. The same goes for your LinkedIn profile. 

Have a Strong Portfolio

Create a portfolio that highlights your achievements on the job. Make it quantifiable and include any results from your social media campaigns, whether you’ve increased a company’s conversion rate or doubled its engagement.

If you want to make your social media portfolio shine, consider doing volunteer work. You might start at a charity of choice by doing things like writing press releases or maybe posting on their social media accounts. If you’re passionate about the cause, it’s a great way to get hands-on experience.

Develop a Social Media Presence

One of the best ways to get noticed by potential employers and make a name for yourself on social media is to join social networking sites. Twitter, for example, is one of the best ways to connect with marketing experts with similar interests.

Make sure to be active on social media, not just lurk around. Talk about it on social media when you write an article on your website or achieve great results with a campaign. That way, when other people are looking for social media experts, they’ll check out what you have to say.

Build Your Network

A big part of building your network is connecting with potential clients and employers through social media sites like LinkedIn and Facebook. These sites are great for staying connected with people and sharing relevant content.

When you meet someone new, talk about how you’ve done something similar or what you’ve learned in your career. Share any information that could be useful to that person—they might even be able to give you advice on how to succeed in your field. 

Pursue an Internship That Transitions Into a Full-Time Job

One of the most important parts of securing an internship is ensuring it will transition into a full-time job after finishing it. You want to find an internship where you will learn new skills that will help your resume stand out from the crowd.

Networking is great for finding these sorts of opportunities. This can be as simple as talking to friends and family about possible opportunities, following companies you are interested in on social media, and finding connections through professional organizations.

Consider Agency Jobs

Agency jobs are great for expanding your skills in social media marketing. They’ll allow you to take on various projects, working with a range of clients and under different circumstances. 

You’ll learn how to juggle multiple priorities at once. You’ll be able to develop your professional relationships and learn from people who have years of experience in the industry. And you’ll have the chance to sharpen your social media expertise by working with some big brands and seeing how they approach specific challenges.

Prepare for Each Interview and Show That You’re Results-Driven

Each interview is an opportunity to share your skills and qualifications with a potential employer, so it is essential to prepare for each. You should tailor your resume for the job you are applying for and have at least two copies of it on hand to leave with the interviewer. Your resume should be updated to include any new qualifications that you may have gained in the interim.

Thoroughly research the company and the position that you are applying for. Knowing as much as possible about both will enable you to make good, relevant comments during the interview and may even give you some valuable insights into whether or not you would like to work there.

Social Media Marketing Tools For Nigerian Online Marketers


Zapier is a connector tool that helps you to integrate all your services and independently connect those services to make your work simpler and easier. You can also connect productivity apps like Asana and Evernote to social networks like Twitter and even Dropbox and Google drive.

Imagine receiving a new lead on your WordPress blog and simultaneously creating a new lead form on salesforce, without creating a single line of code. That’s the power of Zapier you can create and have these integrations that save you time, money, and development.


Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level. With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?


Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’re a Bitly user, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.


Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not. Buzzsumo is a research tool that tells you how your content is doing and who’s spreading the word.

Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.


Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce off the bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.

Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.


So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar. A social media management tool that handles both re-sharing your content and optimizing your social traffic, MeetEdgar is your handy automated content manager.

Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile. MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.


In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.

One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.

How Much Can You Earn as a Social Media Marketer?

Regarding social media manager salaries, work experience is a significant factor. How much you earn depends on how much time you’ve spent in this position. [Source:]

Social Media Marketer Entry-Level

Entry-level social media marketers should understand how social platforms work and have basic copywriting skills. Some other job responsibilities include writing copy for social media posts, coordinating with graphic design teams, keeping track of analytics, and creating reports.

As an entry-level social media marketer, you should earn an average of $41,017 annually.

how to get into social media marketing- entry-level salary

Social Media Marketer Mid-Level

Mid-level social media marketers typically have three to five years of experience in the field. They can efficiently juggle multiple social accounts and set realistic budgets for each.

A mid-level social media marketer typically earns an average of $62,570 annually.

how to get into social media marketing- mid-level salary

Social Media Marketer Senior-Level

Senior-level social media marketers have experience working with various clients, including small and enterprise businesses. They have expertise in running A/B tests and usually handle bigger budgets.

Senior-level social media marketers usually earn an average of $70,169 per year.

how to get into social media marketing- senior-level salary

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