SaaS Acceleration Africa Program Empowers Digital B2B Startups in Nigeria

SaaS Acceleration Africa Program Empowers Digital B2B Startups in Nigeria

The SaaS (Software as a Service) Acceleration Africa program is extending an invitation to startups in Nigeria and other African countries, offering a specialized approach to supporting early-stage digital B2B SaaS startups.

The primary goal of the program is to assist startups in overcoming their go-to-market strategies by providing tailored guidance and mentorship. For a similar post, read our comprehensive article on the Top Fintech companies in Nigeria.

According to a report by Nairametrics, the program goes beyond mentorship and offers networking opportunities. It connects startups with industry experts, mentors, and investors from an extensive network that includes over 600 founders, 350 mentors, and 200 investors.

The program organizers emphasize that participants will gain access to a growing network of like-minded founders, practitioners, and investors, enabling them to form valuable partnerships with individuals who share their vision.

To be eligible for the program, startups should primarily operate in the digital B2B SaaS space, focusing on areas such as FinTech, AgriTech, or ClimaTech. They should also have made initial progress, possess a strong team, and be based in English-speaking countries in West Africa (like Nigeria) or East Africa.

Selected startups will benefit from funding of up to €100K, consisting of €70K in cash and €30K as part of the program. Additionally, participants will receive weekly one-on-one support in key areas like sales, marketing, and pitching, enabling them to gain valuable knowledge and expertise.

The program is structured into four modules, each spanning several weeks. Module 1 (Weeks 1 to 5) focuses on setting Key Performance Indicators (KPIs) and building the company, including a Market Engineering Sprint led by the CEO of Startup Wise Guys.

Module 2 (Weeks 7 to 10) emphasizes communication, sales, and a product sprint to test customer-centred ideas.

Modules 3 and 4 (Weeks 12 to 15 and Weeks 17 to 20, respectively) delve deeper into sales, marketing, growth, and fundraising, offering individual mentorship and Progress Day sessions.

Following each module, there is an implementation week for startups to reflect on and implement the knowledge they have gained.

Even after the program concludes, startups can continue to receive support through community channels. They can also seek assistance with future investment rounds and fundraising efforts.

Applications for the program will close on September 7th, 2023. The program team will carefully review all applications and schedule interviews with potential candidates.

To apply for the program, please visit

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