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How to increase B2B lead generation using AI technology (2022)

Do you want to leverage AI to increase B2B sales and marketing? Do you want to enlarge your B2B enterprise by boosting your leads? Do you want to minimize human errors and save a couple of pounds in your marketing and sales budget? In this guide, I’ll walk you through AI-powered lead generation techniques you can use to enhance your sales pipeline.

Lead generation is complex. For B2B companies, it’s even more tricky. You spend days finding leads by running marketing campaigns, hosting events, and engaging potential customers across digital channels. Then you research to get more information to qualify suitable targets, build your contact list, and send outreach emails. 

Businesses typically leverage AI-powered tools for lead generation in their sales and marketing operations. Such tools automate mundane tasks such as finding leads, qualifying them, creating customer profiles, personalizing messages, and nurturing the leads. At the same time, the sales and marketing teams can relax and focus on value-add contributions to close deals faster.

In this post, you’ll learn about AI tools for lead generation, why it is important, and how your sales and marketing teams can use them.

Lead generation? What is it?

Let me clarify some terms before we dive into the strategies you can use to grow your business. You can think of a lead as an individual who:

  • expressed interest in your products and services
  • Gave you their contact information
  • attended a webinar you hosted,
  • Downloaded a free guide
  • signed up for your newsletter. 

This person is now inside your sales funnel because they visited your company’s website and permitted you to contact them (usually via email, but occasionally by phone).

As a result, lead generation is the process of populating your sales funnel with people interested in your company. A lead generation approach is anything that gets someone to give you permission to contact them or remarket to them.

There are four components to lead generation tactics.

  • Lead capture is a way to collect data from a lead. You may include names, email addresses, phone numbers, and pertinent information about them or their business in the data.
  • Lead magnets are incentives that encourage potential customers to become new leads.
  • Lead qualification is a method of determining how probable a lead is to buy based on the information provided by the lead.
  • Lead segmenting based on their information, habits, and behaviors (e.g., job title, pages they visited on your website).

Easy steps to increase B2B lead generation using AI technology

1. Identifying the right lead

Long gone are the days when businesses ran ads for everyone, including those who didn’t need their product or service. Right now, you can focus and spend all your money and effort on attracting and driving people only who need your business.

However, to do so, you must have a clear buyer persona. Even though you have a buyer’s persona, making it more vivid can improve your marketing and sales teams’ efficiency. In that case, artificial intelligence can be employed to extract meaningful insights from huge market research data sets.

Most modern CMS software uses artificial intelligence to know more about your prospect and help you build an accurate buyer persona filled with more data. Furthermore, the AI will extract more meaningful and insightful information about the customer’s behavior, the platform they use, and the voice, style, and tone that interests your prospect and connects them.

This enables the sales and marketing team to work effectively and bring more ROI to the table. For instance, there are LinkedIn lead generation tools that use artificial intelligence to generate the finest quality of leads.

2. Segmenting leads and converting

Segmenting your leads is crucial to figuring out whom to prioritize first. You can easily turn in more leads as your customer by understanding which stage of sales funnels they’re in. With AI-enabled CRM assistance, you can find leads that are more likely to convert quickly.

Based on the funnel stage they’re in, you can send emails that help them move to the next stage or convert. Sending personalized emails to each of your leads and determining the stage they’re in can be a time-consuming process. Here are some best email examples to get you started.

By automating it, you can pull out your team from such mundane tasks and enable them to focus on more complex ones. The AI will send them relevant and engaging content based on the buyer’s journey.

Some leads may have visited your website quite often, which means they’re more interested in your business and are in the consideration stage. With the help of AI, you can analyze, prioritize, and convert them into your customer at ease.

3. Create effective content

One of the fundamental elements of driving more leads is content. When it comes to digital marketing, “content is always the king.” AI helps marketers identify the customer’s pain points with multiple data inputs.

Using that, the marketers can address the customer’s pain point by incorporating high-performing keywords to help the search engine understand and match the customer’s intent. You can get in touch with top SEO agencies to create and market your website content. You can always keep your content calendar filled and work to hook the audience and drive them in using AI.

However, some AI software helps you create relevant and plagiarism-free content, meeting all the aspects without a need for a writer. To an extent, most of the software understands the past data – your customer’s behavior, and how the audience has engaged with your content – and creates new blogs, copies for emails, and social media posts that connect with people.

Because of the employment of Machine learning and Natural Learning Processing Technology, it has turned into reality.

4. Hyper-personalization

People like brands that offer a personalized experience. It applies to B2B business as well. When coming to B2B business, your prospect would be conducting rigorous research about the product or service, how well it will help them, how it makes them more efficient, and many more.

Before making a decision, they want detailed insight. You never knew where your potential customer would be, and you can’t risk the chance of losing even one in this fast-paced environment.

So, with the data, your AI collected about your prospects – the social media platform they use, the type of websites they often visit – running ad campaigns would ensure you have an omnichannel presence that can make your audience think of you as an industry leader.

It helps the B2B marketers captivate the user’s attention and improve their experience, leading to high conversion rate optimization.

5. Improve the user experience

The key to keeping leads coming in and converting as your customer is the user experience. If you can deliver a great and seamless user experience to your customer or leads who use your website, their chances of being converted as your customer and staying loyal to you is high.

The most essential thing in the customer experience is customer service. If the customer doesn’t get their query sorted out instantly, they probably won’t be coming back. So, using the conversational AI chatbot has cut out that hassle.

Artificial Intelligence, machine learning, and Natural Language Processing technology with chatbots make it easy for them to understand the customer’s language and tone and deliver accurate results by interpreting their language. It doesn’t stop there. It saves data of the interaction between the customer to learn and improve themselves.

Using the data, you can easily understand the customer’s pain points, wants, and needs, through which you can improve your business and start generating more leads. Thus, it makes people fall in love with your service. Even if your competitor provides service at a lesser rate, your customer will refuse the offer and remain to stay with you.

What are the benefits of Using AI Lead Generation Software?

1. Gather Leads and Accounts Sales Intelligence

Ask any B2B marketer what their biggest pet peeve is regarding lead generation, and they will tell you how they are struggling to generate leads. Artificial Intelligence (AI) comes into play. Consider the cognitive agent produced by IPsoft as an example. This AI system can understand natural language to respond to consumer questions and handle up to 27,000 conversations simultaneously in several languages!

By analyzing social media photographs from platforms such as Twitter, Facebook, and Instagram, AI algorithms are helping discover customer preferences, interests, passions, major life events, demographics, brand preferences, and more. Surprisingly, similar photos help detect trademarks, products, and demographic interests.

Key takeaway: AI can help you develop the correct data sets to make the most accurate conclusions and act on data-backed lead generation research rather than struggling to generate leads.

2. Create Targeted Lead Lists

If you’re wondering how AI-powered platforms might help you establish a strong lead list, consider the following:

The Total Available Market (TAM) can provide you with more leads. You can get market research lead generation about existing leads and potential customers. Rather than using archaic, standard prospecting tools, you can conduct lead generation research and find leads based on complex filter parameters.

3. Leverage Lead Recommendation

Did you know that Tradera, a PayPal subsidiary, increased the total revenue on its website by a whopping 125 percent? 

AI technologies can assist you in lead generation market research. They also help you sift through massive lead generation market data to discover the right client profile and gain valuable insights. As you might expect, this aids B2B marketers in identifying accounts and prospects in their TAM that are more likely to close and become loyal clients.

4. Participate in Lead Scoring and Qualification

You could have the most comprehensive lead list globally, but it’s all for naught if you don’t know which leads to prioritize. This is where an intelligent, AI-enabled CRM assistant can help in lead generation research. This will help you increase conversion rates by prioritizing the most likely-to-convert leads and opportunities.

This is why you must develop a precise lead scoring system. Lead scoring is assessing prospects on a scale to determine their perceived value. It’s worth noting that most lead scoring systems use 100 as their threshold.

With the help of Machine Learning technology, you can accomplish all of this and more. The 5-step procedure is as follows:

  • Conduct a leads market research analysis
  • Lead Qualification
  • Behavioral research
  • Performing manual tasks
  • Data Capture to Improve Calculation Functions

5. Quickly Convert Leads to Deals

When all is said and done, obtaining leads is one thing, but converting them is another. This is where AI-powered solutions may help you get high-quality leads by giving an inside-out view of your lead generation market research. 

What’s more, it aids in the automatic contact, engagement, nurturing, qualification, and follow-up with leads via an honest, two-way email discussion until the lead becomes an opportunity.

6. Reduce Repetitive Tasks

According to research, bots will save businesses up to $8 billion per year in 2022. Chatbots can be used in marketing to relieve the pressure on customer-facing staff by automatically resolving queries at all hours of the day.

Bots can save up to 30% on customer service costs and answer up to 80% of client inquiries on their own. Conversational chatbots constantly improve their effectiveness by learning from each new conversation.

Best types of Lead generation Chatbots in 2022

You can use chatbots as an interactive tool in your marketing strategy. Hopefully, we’ve found an example of chatbots that inspire you to start.

1. Lead Magnet Bots

Make your download forms for content conversational. Chatbots let you acquire more data in exchange for content without overloading your leads. They also encourage prospects to convert and offer information to the chatbot in exchange for gated material such as manuals, white papers, webinar recordings, and other similar items.

2. Lead Generation Bots

It is possible to create leads through a Decision Tree logic. Generally, this will lead to a particular path, utilizing an automated tool to search for answers instead of completing a personal query. These chatbots are designed for lead capture, helping segment and gather more data before selling.

3. Chatbots for Booking Appointments

The automated scheduling system allows users to view calendar availability instantly. Customers can schedule their own demos and appointments and reserve them in the chat.

4. FAQs Chatbots

FAQs Chatbots have several uses. It helps guide website visitors to the best content and is also a way of gaining leads from the site’s content. The FAQ bots gather the most popular questions, help customers with their answers and offer free help.

5. Newsletter Chatbots

You can turn newsletter bots into chatbots that allow you to collect feedback about your communications and let users rate your content.

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