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Top 5 Fashion brands entering the metaverse

A rundown of the fashion brands that have joined the metaverse. The metaverse has impacted several industries, including fashion and clothing. We’ve seen several fashion brands invest in virtual advertisements and exhibitions in the recent past.

Several sectors, notably fashion and clothes, have been touched by the metaverse. Today we are going to examine the top 5 metaverse fashion brand initiatives that have a significant effect on the sector. Some fashion companies have recently invested in online exhibits and ads. (Similar post: All you need to know about the otherside Metaverse)

Therefore, this article will explore some of these, furnishing you with all the necessary details about this promising creation and its impacts on the fashion industry as manifested by select brands. The following are some fashion houses whose undertakings in the metaverse have been felt. (Similar post: All you need to know about the Mems NFT)

The long-held misconception that digital assets are accessible only to the tech-savvy has been debunked as of late. Individuals as young as twelve are setting up their crypto wallets, for one, while celebrities such as Kim Kardashian and Matt Damon have established themselves as NFT advocates to varying results. Then there is the metaverse, too; a virtual-reality-based universe employed by particular corporations to showcase their goods and services.

This article will examine a few of the metaverse fashion brand projects in order to provide you with all the information you need about this intriguing invention and its effects on the fashion business as demonstrated by certain companies. (Similar post: How to create and mint multiple NFTs on OpenSea)

Here are a few fashion houses whose efforts have had an impact on the metaverse. Now, let’s take a look at our selection of the top 5 metaverse fashion brand projects.

1. Gucci

Gucci is a world-renowned fashion house dealing with high-end accessories and clothing. Guccio Cucci founded it in 1921 with its first branch in Tuscany. It is currently headquartered in Florence. Popularly known as House of Gucci, this brand has several product lines worn by celebrities and the filthy rich.

It recently launched The Gucci Vault Discord, which is expected to drive and foster open conversations about the metaverse’s future. It is believed that this will be the brand’s official server that will host its creative space and allow the smooth coexistence of the past, present, and future. The vault will also allow Gucgi creatives to explore new digital spaces and help filter some of the House’s vintage products and top designers.

Gucci also joined Superplastic, known for its rare vinyl toys and collectibles. Together, they launched SuperGucci- exquisite and unique CryptoJanky NFTs and ceramic creations. These NFTs heavily draw from the brand’s unique patterns, symbols, and icons. We expect the first collection to land in early February.

In 2021, Gucci teamed with Roblox, one of the most renowned gaming platforms, to exhibit Gucci handbags, hats, and sunglasses in avatars. Termed the Gucci Garden space, it ran for two weeks, allowing enthusiasts and gamers to buy collectibles and several rare Gucci accessories. This showed the world how big the metaverse is and its influence in different industries.

Even though Gucci has had a good start, it is still set to benefit from the metaverse since the demand for luxury goods, notably clothing,  keeps rising. This virtual world also greatly relies on cryptocurrency, a payment and earning option that is becoming more popular. The higher the number of users, the greater the luxury brands’ sales volume.

2. Nike

Nike, famous for its iconic tick emblem and tagline, “Just Do It,” must be mentioned. It is one of the largest organizations with expertise in the design, production, development, marketing, and international selling of various apparel and fashion accessories. Nike is a US company with its headquarters in Oregon that sells footwear, clothes, accessories, and various equipment.

Nike has a product for sneakerheads that are interested in the metaverse. Several gorgeous products that are currently for sale but cannot be worn in real life were just unveiled. Why? They are a portion of the digital tokens that were made available when the metaverse fashion brand acquired the shoe company RTKFT.

When RTKFT, a 2020 startup, teamed up with crypto artist Fewocious in 2021 to sell 600 pairs of shoes as NFTs, they raised 3.1 million dollars in less than seven minutes. This was an outstanding performance for a 2021 startup. Since joining Nike, the company has experienced tremendous growth and popularity, as was to be expected.

The majority of these digital sneakers are replicas of well-known Nike items like the Air Jordan 1 and the Nike Air Force 1. Keeping in mind that Nike has chosen to undertake a digital transformation, these acquisitions help to speed up the process. It plans to keep investing in RTKFT in order to develop more distinctive products and expand market penetration. Nike now joins the roster of other companies investigating the metaverse. Did you know that Nike entered the metaverse with Roblox: Nikeland?

3. Balenciaga

You definitely know Balenciaga or must have read about it somewhere. If not, you may have caught a glimpse of Kanye West’s giant crocs that he wore everywhere in the fall of 2021. Well, they are from Balenciaga. Like the brands mentioned above, this iconic French fashion house has made a name for itself in the past years, attracting celebrities and fashion lovers worldwide. Founded in 1917 by Cristobal Balenciaga, this brand has had a successful run, even receiving recognition from its rivals such as Christian Dior, which christened it ‘the master of us all.

Therefore, it didn’t come as a shocker when Balenciaga decided to venture into the virtual world of the metaverse, which continues to intrigue everybody. It was the first fashion house to partner with Fortnite, a famous online game attracting more players due to its VR concerts. Given the fresh ideas that this company seems to have thanks to its creative director, Balenciaga proposed four unique items from its vast collection to be sold as avatars’ skins and accessories. It created a digital avatar, popularly known as Doggo, wholly dressed in a Balenciaga outfit.

You will also see Banshee in a tight striped suit,  Ramirez with a unique top and tattered jeans, and lastly, Knight in armored boots, shirts, and hoodies. Users can also submit avatar photos, which are often included on billboards in the Game’s town square. Alternatively, they can visit any Balenciaga store for a custom dance inside the Game. It doesn’t end there as interested Balenciaga lovers can pop up at the Balenciaga store anytime for the Fortnite x Fortnite Collection.

4. Tommy Hilfiger

Thomas Jacob Hilfiger, an American fashion designer, launched the upscale brand, Tommy Hilfiger. It sells designer clothing and also produces footwear, accessories, perfumes, clothing, and furniture for the house.

Currently, it operates more than 2000 physical stores in more than 100 countries throughout the world. Tommy Hilfiger has succeeded in making a reputation for itself and, like the majority of businesses of its level, continues to be receptive to new innovations and technologies.

By collaborating with Nintendo’s 2020 social simulation game Animal Crossing New Horizons, Tommy Hilfiger entered the scene as a metaverse fashion brand. Later, the company collaborated with the well-known gaming platform Roblox to launch its virtual apparel line for user avatars, following the lead of illustrious companies like Louis Vuitton and Balenciaga.

These are offered in both 3D and 2D, demonstrating the company’s dedication to providing customers with immersive digital experiences. Users can easily obtain 30 virtual fashion pieces from the assortment.

5. Burberry

Burberry is an iconic British Fashion Brand that was founded in 1970. It is very distinctive, owing to its trademark check pattern that makes it easy to recognize. Most people who wear Burberry items are seen as classy and fabulous, which may explain its popularity. This luxury brand joins the likes of Louis Vuitton, Nike, and Gucci in exploring the metaverse, or as referred to by most big tech founders, the future of the internet.

How did this brand enter the metaverse? Well, as you may have observed from most of the luxury houses we have reviewed, the metaverse entry mechanism for most of these brands is through online games. Burberry collaborated with Mythical Games for its first non-fungible token christened Blankos Block Party. It, therefore, created a virtual world of vinyl toys, popularly known as Blanks for any game collector who appreciates the metaverse.

The NFTs were launched in a multiplayer game that allows enthusiasts to buy and trade token toys. It also has a number of modes and levels that invite users to try several quests and challenges. This luxury brand also launched a rare NFT known as Shar B, which resembles a shark with the TB summer logo. The Game made it to the list of the best MMO games to try out in 2021.

It seems that this is just the first step for Burberry, which has managed to grow over time to enjoy a significant share of the market. We definitely expect more in the coming years.

Latest fashion brands that have joined the metaverse in 2022

Adidas for Prada Resource

This bold venture banks on a collective audience to contribute one-of-a-kind, anonymous photographs—where 3,000 of them will then be minted as NFTs and assembled together into a single “mass-patchwork NFT” designed by revered digital artist, Zach Lieberman. What’s more, a large percentage of proceeds from the auction hosted on SupeRare will go to Slow Factory; a non-profit set up with the aim to create educational opportunities and change amongst diverse groups of people.

Ambush

The label’s iconic Pow design is now available in NFT-form, and also in 2,022 variations. Regarded as the hallmark of Ambush’s accessories range, its transition into a non-fungible token marks Ambush’s first foray into Web 3.0. According to a press statement released by the brand, said NFTs don’t serve as mere digital tokens, but rather, act as membership card that provides access to online and offline events. Beyond that, cardholders will also get to enjoy specific rewards and perks such as priority to future exclusive NFT releases and limited edition collaborations.

Jonathan Simkhai

New York Fashion Week took on a new slant for the American designer, where he launched—and presented—a “digital wearables” collection a day before his seasonal physical presentation. Hosted and produced by Everyrealm and Blueberry Entertainment, it saw a reinterpretation of 11 of his new season’s designs that were viewed by an entirely virtual guestlist.

Roksanda

Slated to take place during London Fashion Week this year, Roksanda has announced its intention to join the metaverse by creating a demi-couture finale look with LFW’s principal sponsor, Clearpay. The specially-designed ensemble will make its debut appearance on the fall/winter 2022 runway, where it will be available in a digital version, too, which allows users to try on the look virtually.

Gucci

Beyond the brand’s recent work with Superplastic comprising an ultra-limited series of synthetic celebrities and artists, Gucci has also purchased itself land on a global platform titled The Sandbox. This allows for users to experience more unique “digital fashion experiences” hosted by the vast NFT marketplace, though the label has stayed mum as to what said projects will actually entail. We say keep your ear to the ground for more information.

Metaverse fashion brands Conclusion

The metaverse, a platform that has aided luxury fashion businesses in growing their sales and appeal, is welcoming them. Through this virtual world, overstocking due to excess goods is avoided. Additionally, it provides generous margins and enables firms to revive vintage—or old—designs and profit from them. Given the recent trend and the success of this endeavor, more participants in the fashion sector might consider investing in the metaverse.

Luxury fashion brands are joining the metaverse, a platform that has helped them increase their sales and gain more popularity. This virtual world prevents cases of overstocking occasioned by over inventory. It also offers big margins and allows brands to bring back old designs, popularly known as vintage, and benefit from them. This venture has proven successful, and going by the recent trend; we should expect more players in the fashion industry to invest in the metaverse.

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